Is Flow a Good Snowboard Brand?

Flow is a middle-of-the-road snowboard brand that offers affordable entry-level boards. This isn’t a top brand that I’d recommend to experienced riders, but they do have some decent boards that will help you out if you’re on a budget. 

I’ve been snowboarding for most of my life, and I love everything about the sport. I’ve tried many different makes and models of boards over the years, and I know what makes a good brand. 

This post will highlight Flow. I’ll tell you why I think this is a pretty average brand and why you might or might not want to get one of their snowboards. 

Let’s get after it. 

Why Flow is an Average Snowboard Brand

There are many different snowboard brands out there, and not all of them will be the best. On the other hand, not all of them are going to be the worst. Flow sits right in the middle, and I’d describe the brand as pretty average. 

I’ll dive into the good parts of the brand first – they offer pretty affordable snowboarding equipment. Their snowboards and bindings have also been budget-friendly, which is good for riders who don’t have much money to spend on new gear. 

But Flow also doesn’t deliver that much in terms of high quality and performance. I’ve used a few Flow boards and bindings over the years and wasn’t very impressed. These weren’t the worst I’ve ever used, but they didn’t stand out in any way either. 

I think Flow keeps its prices low by using fewer quality materials and not focusing its products on highly skilled and experienced riders. For me, that’s not what I look for in a brand, but that doesn’t mean it won’t work for everyone. 

Flow’s bindings seem to be a bit better than their boards. So if you want to try out their equipment, it’s probably better to experiment with a set of bindings rather than getting a complete setup. 

Should You Get a Flow Snowboard or Bindings? 

I think that Flow snowboards and bindings could work for beginner riders. If you are new to the sport and want to get a reasonably cheap setup, then this is one option to explore. But I’d also shop around to see if you can find other options. 

Advanced riders won’t want to use Flow equipment at all. I just don’t think the brand’s gear offers enough in terms of performance to make it worth it – even if it is pretty affordable. I’d rather look for a used board from a better brand than use one of Flow’s models. 

Flow bindings can work for beginner and intermediate riders. They will give you decent performance, but not enough to get you to ride really technical terrain. The bindings simply aren’t built to handle super demanding situations. 

If you are an experienced rider, I wouldn’t get Flow bindings either. You don’t want to be left with a broken strap or a binding that just won’t perform how you need it to, and that’s very possible when using Flow bindings. 


Here are a few short answers to some of the most commonly asked questions relating to Flow snowboards. 

Who makes Flow snowboards? 

The Nidecker Group purchased Flow snowboards back in 2016. This is who currently owns the company. They are still made as Flow snowboards, but the original company, Flow Sports, no longer exists. 

Does Flow still make snowboards? 

Flow does still make snowboards. The brand was purchased over five years ago but still offers a variety of snowboards that can work well for budget-minded beginner riders who need a decent board to get them on the mountain. 

Do people like Flow bindings? 

Flow bindings are pretty popular because they are affordable. They aren’t the best bindings out there, but they aren’t the worst either. I don’t like Flow bindings that much because I think there are better options out there for experienced riders.


Flow is an average snowboard brand. The company has always made relatively affordable snowboards and bindings, and the main reason to choose their products is if you are on a budget. The brand doesn’t offer top-of-the-line equipment.  

About Lorraine
I'm a certified snowboard instructor. My first experience with snowboarding occurred at an indoor resort. One run had me hooked, and it has turned into a lifelong passion ever since then. I'm here to share with you some of the tips and advice I have learned along the way.

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